PCCA’s sanitizer campaign wins two awards
Congratulations to APC Corporate Patron PCCA, which won two awards for its #CompoundingHandoff campaign at the Houston Chapter of the American Marketing Association’s 35th Annual Crystal Awards: for “Maverick Marketing” and for “PR Campaign.”
The #CompoundingHandoff campaign was created by PCCA in response to the hand sanitizer shortage brought about by the Covid-19 pandemic in the spring and summer of 2020. It involved “a coordinated and integrated government affairs push” including APC’s helping to spread the word, and it resulted in FDA fast-tracking approved formulas for compounding pharmacists to produce and supply sanitizer.
PCCA was also a finalist for the “Social Responsibility Campaign/Program,” “Corporate Citizenship,” and “2021 Resiliency Crystal” awards.